Thursday, August 21, 2014

How To Sell Diverse Books: A Bookstore Owner's Advice : Code Switch : NPR

How To Sell Diverse Books: A Bookstore Owner's Advice : Code Switch : NPR: On what makes a diverse book

The [criterion is]: One, the book must feature a main character of color in a story that is not driven by racial issues. So mainstream stories of kids having all kinds of adventures and different genres of literature. ...

I think there are so many books published about issues that the consumer culture has developed this idea that books with brown faces on the cover are going to be heavy, serious books. And while those books are very valuable and important and wonderful books to read, they also don't describe the entire experience of human life in this country.

On the notion that "the market reflects the buyer" in the publishing world 

I think publishing, marketing dollars go to certain books more than other books. And I think we tend to narrow our definition of what will sell even before the book gets out of the gate. ...