Sunday, October 27, 2013

Fusion Sets Its Sights on a Multicultural Generation -

Fusion Sets Its Sights on a Multicultural Generation - MIAMI — Since 1986, Jorge Ramos has anchored the Univision network’s 6:30 p.m. news broadcast, a vital source of information for the nation’s 50 million-plus Spanish speakers. But this week, his routine will change in a way that could have profound consequences not just for him but also for the American media landscape.

At 5 p.m., Mr. Ramos will host a new hourlong English-language public-affairs program called “America With Jorge Ramos,” the highest-profile offering of a new cable network called Fusion, a venture of Univision and ABC. He will then walk a few steps into an adjacent studio, put on a tie and prepare to deliver the day’s news in Spanish, just as he always has.
“Everything is new,” Mr. Ramos, 55, said after a run-through this month for “America” at the vast newsroom and studio complex that Univision, flush with money from ratings in some categories that now surpass those of the four big English-language networks, has just finished near the airport here. “New language, new format, new studio, new lighting.” 

In essence, Fusion can be seen as Univision’s response to the same demographic changes that are upending American politics and advertising. Latinos are the biggest ethnic minority in the United States, expected to reach 25 percent of the population by 2035. But with immigration down since the economic crisis of 2008, American-born Hispanics, who are English dominant, now represent the biggest chunk of that growth.