Javier Garcia, General Manager Of Yahoo! U.S. Hispanics, Talks About Tackling Latino Market: Born and raised in Colombia, Javier Garcia has always been searching for opportunity. From the first time he left home to attend Wharton School of Business in Pennsylvania to the time he took a job in Kansas City, Garcia has worked hard to get to where he is today and it’s paying off.
Garcia joined the Yahoo as the head of editorial operations for Latin America six years ago and in about three years ago developed the market development solutions team, which grants solutions to advertisers. Garcia was then promoted to general manager of Yahoo U.S. Hispanic about a year ago. Having the Colombian as a leader, Yahoo has been able to expand the advertising solutions portfolio on Yahoo! en Español and has launched bi-cultural projects such as Shine Latina.