Interview: Mahzarin Banaji And Anthony Greenwald, Authors Of 'Blindspot' : Code Switch : NPR: Harvard psychologist Mahzarin Banaji was once approached by a reporter for an interview. When Banaji heard the name of the magazine the reporter was writing for, she declined the interview: She didn't think much of the magazine and believed it portrayed research in psychology inaccurately.
But then the reporter said something that made her reconsider, Banaji recalled: "She said, 'You know, I used to be a student at Yale when you were there, and even though I didn't take a course with you, I do remember hearing about your work.' "
The next words out of Banaji's mouth: "OK, come on over; I'll talk to you."