Wednesday, September 05, 2012

With Diversity Still Lacking, Industry Focuses on Retention - NYTimes.com

With Diversity Still Lacking, Industry Focuses on Retention - NYTimes.com: FOR many in the advertising business, the results of the 2010 census were a tipping point in terms of highlighting the growing importance of minority consumers. It showed that there were more than 50 million Latinos in the United States, nearly 40 million African-Americans and almost 15 million Asians. Nine million people identified themselves as belonging to more than one race.

But many advertising agencies and media companies still lack diversity within their own ranks, especially at the higher rungs of the corporate ladder. While the industry has made some efforts to recruit minority employees for more entry-level positions, it has struggled to retain that talent at the executive level.