Interactive One's Site for Latinos - NYTimes.com: Interactive One, a digital media company best known for creating content for African-Americans, is set to announce on Monday that it has started a Web site aimed at urban Latinos.
The site is called Zona De Sabor, which, roughly translated, means Flavor Zone.
It is in English and is geared to American Latinos ages 25 through 37 with entertainment news and other content. Smokey D. Fontaine, the chief content officer for Interactive One, said he wanted to create content for that audience after the success of MiGente.com, the company’s Latino-themed social network, which had 316,000 unique visitors in August.
“It will be written with a voice that comes from a place of cultural awareness, that comes from a place of having a shared experience,” Mr. Fontaine, above, said. “How we discuss Sofia Vergara, how we discuss Juli�n Castro and how we discuss the Video Music Awards may come from a different place” than content written for a general market audience, he said.
