Media Outlets Adapt To Growing Hispanic Audience : NPR: Rapid growth in the U.S. Hispanic community has created another boom — in Hispanic media. In recent months, several major media players have announced plans to join the competition for the Hispanic television audience. There's a new Hispanic broadcast TV network coming, plus a host of new cable channels aimed at Latinos.
The numbers tell the story: According to the census, the U.S. Hispanic population jumped by more than 40 percent in the last decade. The nation's 50 million-plus Hispanics now make up 16 percent of the TV-viewing public.
And those numbers are expected to grow. Univision is already the nation's fourth-largest network. In some markets and time slots, it hits No. 1.
