...“A lot of U.S. marketers are leaving minority audiences on the table,” said Seneca Mudd, the director of industry initiatives at the Interactive Advertising Bureau. “Advertisers would ignore that trend at their own peril.”
Among the 20 most-subscribed-to channels on YouTube, eight feature minorities. Most are Asian American. Many more black and Latino shows populate the top 50. These producers are also finding an audience that has been largely neglected by Hollywood. Nearly 80 percent of minorities regularly watch online videos, compared with less than 70 percent of whites, the Pew Internet & American Life Project says.
