Data Reveal Complex Picture Of Hispanic-Americans : NPR: Just over half of Americans of Spanish-speaking origin have no preference between the terms "Hispanic" and "Latino," according to new data from the Pew Hispanic Center.
Of those with a preference, 33 percent preferred "Hispanic," versus the 14 percent who said "Latino" better describes them.
How Hispanic-Americans identify themselves is only one aspect of the detailed picture provided by the Pew study released Wednesday. The Pew Center asked a sampling of the 50 million Latinos around the country questions about culture, social attitudes and life in the U.S.
The survey began with a simple question: "What do you call yourself?"
When it comes to identity, Mark Hugo Lopez, associate director of the Pew Hispanic Center, says it's not the name that counts, but where you're from.
