Wednesday, June 04, 2014

Pharrell wore a headdress on the Elle UK cover. Native Americans are #NotHappy. He now says he’s sorry.

Pharrell wore a headdress on the Elle UK cover. Native Americans are #NotHappy. He now says he’s sorry.: So much for Pharrell’s happy world.

The “Happy”-singing music star, apparently tired of Mountie culture, traded his signature Smokey the Bear chapeau for a Native American headdress on the cover of Elle UK.

The cover photo has incited anger and disappointment — and prompted Pharrell to apologize.

“I respect and honor every kind of race, background and culture. I am genuinely sorry,” he said Wednesday morning through his publicist.

It’s unclear what prompted Pharrell’s fashion change, but in a promotional blurb on the Elle UK site, it appears the impetus might have come from the magazine’s staff.

[W]e persuaded ELLE Style Award winner Pharrell to trade his Vivienne Westwood mountie hat for a native American feather headdress in his best ever shoot.