Redefining Hollywood: 'Diversity Makes More Money' : Code Switch : NPR

Redefining Hollywood: 'Diversity Makes More Money' : Code Switch : NPR: If you spend much time talking about diversity in Hollywood, it's an argument you'll hear often: that ethnic and gender diversity is nice, but it doesn't make a movie profitable or bring ratings to a TV show.

But researchers at the Ralph J. Bunche Center for African American Studies at UCLA have produced a study that just might stick a pin in that defense, sorting through over 1,200 films and TV shows to reach a provocative conclusion:

Diversity makes more money and brings bigger audiences.