Market research says NASCAR's bread-and-butter fan base is about 60 percent male and 80 percent white, mostly from the Southern and Midwestern states. But as the country continues to become even more diverse, the sport is working to make sure its fan base is, too.
That's a challenge.
Last year, Arsenio Hall captured NASCAR's dilemma while making it his punch line with references to racial profiling and NASCAR's traditional homogeneity. He joked that Darrell Wallace, the first black NASCAR driver to win a series in 50 years, "actually would've won by a wider margin, except the police pulled him over three times."
