Love In Technicolor: Interracial Families On Television : Code Switch : NPR: I Love Lucy was one of the most popular shows in the history of television. Its stars, redheaded Lucille Ball and her Cuban-American husband Desi Arnaz, became TV icons — but they almost didn't get on TV.
Kathleen Brady is the author of Lucille: the Life of Lucille Ball. She says the network that wanted Ball to star in her own sitcom was not interested in her husband.
"CBS and its sponsor, Phillip Morris cigarettes, were adamantly opposed to this." says Brady. "They said that the American public would not accept Desi as the husband of a red-blooded American girl."