Thursday, January 16, 2014

Study Reveals The Unconscious Bias Towards Dark Skin People We Already Knew Existed

Study Reveals The Unconscious Bias Towards Dark Skin People We Already Knew Existed: The black community is no stranger to the deep-seated issues of colorism, so the results of a new study highlighting color bias are not surprising.

Professors at San Francisco State University released a study titled "When an 'Educated' Black Man Becomes Lighter in the Mind’s Eye" on Tuesday exploring a concept they call "skin tone memory bias."

The study claims to provide evidence for the subconscious bias where educated black men are remembered as having lighter skin. The claim adds fervor to the implication that successful black people are thought of as exceptions to their race rather than examples of what people within that race are capable of.

"Black individuals who defy social stereotypes might not challenge social norms sufficiently but rather may be remembered as lighter, perpetuating status quo beliefs," the study explained.