Monday, January 06, 2014

2014: The Year We Weren't Shocked That People Of Color Watch Films? : Code Switch : NPR

2014: The Year We Weren't Shocked That People Of Color Watch Films? : Code Switch : NPR: One of the stories of 2013 was that every time a movie with people of color in prominent roles got giant ratings, people were shocked. You could almost set your watch to this phenomenon, which Linda Holmes once memorably described as "fluke-ifying."

When the Spanish-language movie Instructions Not Included hit theaters, folks were surprised with its box office success. It became the highest-grossing Spanish-language film ever in the States, pulling in $44 million, according to the Hollywood Reporter. When, Best Man Holiday which had a mostly black cast, raked in $30.6 million in its first weekend, folks were again confounded .

But now that we've established that people of color watch movies, we're curious to see what's ahead. As 2014 begins, we'll be watching for how Hollywood is strategizing to market movies with diverse casts.