The three-year partnership will take the form of a shopping portal on Univision.com called Boutique Univision that will feature a variety of products from HSN targeted at Hispanics.
“This is the fastest-growing consumer group and they will be driving the U.S. economy over the next few decades,” said Bill Brand, the chief marketing and business development officer at HSN Inc. “We are able to reach this Hispanic consumer through the most trusted brand in their community, and that’s Univision. That’s an unprecedented opportunity for us.”
The effort is not the first time HSN has tried to reach a Spanish-speaking audience. In 1998, the company created a Spanish language television show called “Home Shopping en Español” that ran through 2002 and aired in Mexico and Puerto Rico, as well as on Galavision, a Univision-owned network.