Thursday, November 14, 2013

HSN Joins With Univision to Reach the Hispanic Market -

HSN Joins With Univision to Reach the Hispanic Market - HSN, the home shopping network, is turning its sights toward Hispanic consumers with the announcement of a new e-commerce partnership with Univision Communications that will begin on Thursday.

The three-year partnership will take the form of a shopping portal on called Boutique Univision that will feature a variety of products from HSN targeted at Hispanics.
“This is the fastest-growing consumer group and they will be driving the U.S. economy over the next few decades,” said Bill Brand, the chief marketing and business development officer at HSN Inc. “We are able to reach this Hispanic consumer through the most trusted brand in their community, and that’s Univision. That’s an unprecedented opportunity for us.”
The effort is not the first time HSN has tried to reach a Spanish-speaking audience. In 1998, the company created a Spanish language television show called “Home Shopping en EspaƱol” that ran through 2002 and aired in Mexico and Puerto Rico, as well as on Galavision, a Univision-owned network.