UNCF Launches New Campaign to Invest in African-American Students - Higher Education

UNCF Launches New Campaign to Invest in African-American Students - Higher Education: WASHINGTON—The United Negro College Fund has put a spin on its memorable tagline, “A Mind is a Terrible Thing to Waste,” to stress the importance of investing in a college education for young African-Americans.

At an event at the Department of Education on Friday, UNCF President Dr. Michael Lomax introduced the “Better Futures” campaign, which features the new tagline “A Mind is a Terrible Thing to Waste, But a Wonderful Thing to Invest In” and new public service advertisements, to an intimate room of higher education leaders and advocates, including Chancellor of D.C. Public Schools Kaya Henderson, former UNCF executive director Vernon Jordan and Secretary of Education Arne Duncan.