The network, Bounce TV, part of Bounce Media, has hired Dennis Ray for the new post of executive vice president for advertising sales. Mr. Ray, whose resume includes stints at Fox Broadcasting and NBC, is based in a new New York sales office for Bounce TV, which has headquarters in Atlanta. He is overseeing a staff of three sales executives, with plans to add additional employees in the office.
Bounce TV, which began its digital over-the-air broadcasts in September 2011, is indicative of the multiplying media choices for multicultural consumers like African-Americans and Hispanics, whose increasing numbers and buying power make them attractive audiences for marketers.
