That's because Halloween is slowly taking on a Latino flavor – costume stores are starting to capitalize on the burgeoning Hispanic population by incorporating Latino characters into their retail lineup.
“There seems to be a huge push to appeal to the Latino market,” said Elexia Orlic, owner of the Casa Artelexia store in San Diego, a boutique with a large selection of Dia De Los Muertos gifts and art. “…It’s all an effort to capitalize on a growing opportunity and relate to potential Latino customers.”
Despite a down economy, Americans seem to have a growing fascination with October 31st. According to the National Retail Federation, this year people plan to spend 10 percent more on costumes, decorations and candy than last.
