Howard University Forum Urges Multicultural Marketing: In a panel organized earlier this week by Howard University, representatives from top media and marketing companies advised advertising executives to “adapt or die,” saying that, if they don’t learn how to engage and to market in a multicultural society, advertisers will reinforce stereotypes about minorities and miss opportunities to connect with ethnic consumers.
The discussion, “‘Minority’: Now Trending Majority, A Look at the 2010 U.S. Census Data and What It Means to Advertisers,” comes months after U.S. Census data released earlier this year revealed the growing “majority minority” in America, especially in southern and western regions of the nation.
