Saturday, September 24, 2011

Girl Effect: Helping Poor Girls Makes Economic Sense | The Rundown News Blog | PBS NewsHour | PBS

Girl Effect: Helping Poor Girls Makes Economic Sense | The Rundown News Blog | PBS NewsHour | PBS: Each teenage mother in India can lose up to $100,000 in potential income over her lifetime. Multiply that by the number of teenage mothers in India and you have a total of $383 billion, which happens to equal the total amount of money spent on global development in 2009.

There are some very sobering stories behind these numbers, given that there are more than 600 million girls in developing countries who are not able to fully function in society. Girl Effect is an initiative of the Nike Foundation, that focuses on intercepting girls in poverty at a crucial inflection and development point -- age 12 -- and providing them with the resources to break the cycle of poverty and lift the standards of living of their entire families.

Nike Foundation President Maria Eitel stopped by the PBS NewsHour studios for a chat on the project.