Friday, August 27, 2010

Against Steep Odds, HBCU Leaders Rebuild Trust in Their Institutions

Against Steep Odds, HBCU Leaders Rebuild Trust in Their Institutions: As president of Morris Brown College, a small unaccredited institution in downtown Atlanta, Dr. Stanley Pritchett knows he has a tough job convincing parents and students to enroll. His problem is compounded by the fact that he has little money in the budget for marketing.

So when he gets the opportunity to talk to prospective students, he has a pitch prepared: The college offers a quality education at about 50 or 60 percent the cost of most colleges in the area. The class sizes are small. Its graduates are generally successful. One was even accepted to law school. Several others have gone on to graduate school. And many are gainfully employed. The college is moving toward re-accreditation. It has the resources to operate successfully. It maintains a balanced budget.