Puerto Ricans Find Coors' Toast In Poor Taste : Code Switch : NPR: Community activists in New York are angry after MillerCoors placed a Puerto Rican flag on a special edition, 24-ounce beer can. The can was designed to promote the annual Puerto Rican Day parade.
Parade organizers approved a commemorative Coors Light can adorned with a Puerto Rican flag in the shape of a big apple. The phrase "National Puerto Rican Day Parade, Inc." was also emblazoned on the can.
Organizers insisted on Friday that the can does not feature the Puerto Rican flag.
"The mark in the promotion of Coors Light is NOT the Puerto Rican flag, NOR the logo of the National Puerto Rican Day Parade, Inc. It is an artwork created exclusively for this campaign, that integrates elements of the Parade's symbol such as an apple, a star, and red, white, blue, and black colors. We call on community leaders to clear this misunderstanding, and stop misguidedly telling the public that the Puerto Rican flag has been posted on beer cans, something that the National Puerto Rican Day Parade, Inc. would NEVER authorize."