Census Campaign Targets Tech-savvy Hispanic Youth: LOS ANGELES – Groups pushing for robust Hispanic participation in the 2010 census are enlisting a new corps of foot soldiers in their battle to reach that hard-to-count demographic: tech-savvy, smart-phone-toting young people.
The “Be Counted, Represent” campaign offers music downloads and a chance at concert tickets to cell phone users who share their e-mail addresses and phone numbers with organizers and forward information about the census to their friends.
Principal organizers Voto Latino and the Mexican American Legal Defense and Educational Fund stress in their messages that undercounted areas risk losing funding for transit, infrastructure and other needs, as well as political representation.
They hope those messages promoting participation in the count will zip throughout the social networks of the young who can persuade reluctant parents to fill out and return their census forms.
