Tuesday, August 14, 2012

Eyeing Latinos, NBC News Snuggles Up To Telemundo : NPR

Eyeing Latinos, NBC News Snuggles Up To Telemundo : NPR: Every morning at 11:45, NBC News officials hold a conference call with their counterparts at sister networks to sort through stories of interest. Among those on the line are executives at CNBC, MSNBC and The Weather Channel; digital news editors; and executives at Telemundo, a Spanish-language broadcast network.

NBC News Senior Vice President Alexandra Wallace helps lead the call. She says she relies on Telemundo to keep tabs on stories and events that matter to Hispanics, whether in the U.S. or abroad.

"The great thing about Telemundo news is they are flagging us now to stories that we might have heard about, but probably haven't heard about," Wallace says. "That is a really valuable resource for us. There are things that [take] three weeks to work up to The New York Times. It's very nice to hear about them two days after they start being discussed."