Usage: 'Latino' preferred over 'Hispanic' - latimes.com: We have updated our rule on the use of Latino to reflect more accurately what the editors of the 1995 Times stylebook intended: that the term in virtually all cases is the appropriate choice over Hispanic, in keeping with the practices and sensibilities of residents of our region.
We offer this combined new listing in place of two separate and occasionally confusing former entries:
Latino, Hispanic: Latino is the umbrella term for people in the United States of Latin American descent. It refers to Mexicans, Puerto Ricans, Cubans and others from the Spanish-speaking lands or cultures of Latin America. A Latino woman is a Latina. It is preferable to say that an individual is Mexican American, of Salvadoran descent and so forth, instead of using the umbrella term.
Keep in mind that Latino is an ethnic group, not a race category. Latinos may be of any race: white, black, Native American, Asian, mestizo, etc. Some speak Spanish; some don't. Some are U.S. born; others are immigrants.