Op-Ed Columnist - What? Me Biased? - NYTimes.com: For the last year and a half, a team of psychology professors has been conducting remarkable experiments on how Americans view Barack Obama through the prism of race.
The scholars used a common research technique, the implicit association test, to measure whether people regarded Mr. Obama and other candidates as more foreign or more American. They found that research subjects — particularly when primed to think of Mr. Obama as a black candidate — subconsciously considered him less American than either Hillary Clinton or John McCain.
Indeed, the study found that the research subjects — Californian college students, many of them Democrats supportive of Mr. Obama — unconsciously perceived him as less American even than the former British Prime Minister Tony Blair.
It’s not that any of them actually believed Mr. Obama to be foreign. But the implicit association test measured the way the unconscious mind works, and in following instructions to sort images rapidly, the mind balked at accepting a black candidate as fully American. This result mattered: The more difficulty a person had in classifying Mr. Obama as American, the less likely that person was to support Mr. Obama.
It’s easy to be skeptical of such research, so test for your own unconscious biases at https://implicit.harvard.edu/implicit/demo or at http://backhand.uchicago.edu/Center/ShooterEffect.
