Diverse Conversations: Effective Fundraising for Higher Education - Higher Education

Diverse Conversations: Effective Fundraising for Higher Education - Higher Education: In these difficult economic times, fundraising is challenging across the board. In higher education, it is no exception. University presidents and chief advancement officers, those in charge of higher education fundraising, are having to get more and more creative to not only raise awareness about the support needed by higher education institutions but also to get funding in place through effective campaigning.

To discuss some of the ways higher education institutions can effectively fundraise, I talked with Anne-Marie Campbell, founder and principal of Hawk Mountain Strategies, a consulting firm focused on fundraising strategy, training and innovation. Campbell has been in nonprofit fundraising for over 15 years and has raised over $20 million for a variety of higher educational institutions including Rutgers, The State University of New Jersey; Rensselaer Polytechnic Institute; the University of Notre Dame; and Skidmore College.