Bennett President Fights for Investment from Alumni, Wealthy Donors - Higher Education: In the wake of the nation’s financial crisis and years of prolonged economic instability, college graduates have been slow to give back to their alma maters, forcing development offices to find new and creative ways to reach out to their alumni.
The national average for alumni giving remains remarkably low, at about 9 to 10 percent for private colleges and 5 to 6 percent for public universities. The problem is even more distressing at historically Black colleges and universities, which, at one time, produced the lion’s share of Black college graduates in this country.
But despite the sharp economic decline, Bennett College, the small, Black women’s college headquartered in Greensboro, N.C., has consistently managed to keep its numbers up, garnering annual financial contributions from about 20 percent of its alumni, much higher than the HBCU national average of about 6 percent.