On Thursday, the retailer and plenty of Internet users endured a brief freakout when a screenshot of "Abercrombie & Fitch N****r Brown Pants" appeared on the web, ostensibly being sold on Abercrombie.com.
It seemed too ridiculous to be true, and it was. Shortly thereafter, it was revealed that the site selling the offensively-named pants was abercrombie-and-fitchoutlet.com, one of several impostor sites that sells preppy, Abercrombie-like clothes. The fake website, reports Styleite, was registered to a Hong Kong email address; as Gawker notes, the use of the N-word was likely due to a poor Chinese-English translation program, something that's happened in the past. (And is still happening -- read this hilariously garbled Abercrombie fan blog.)
Regardless, the real Abercrombie & Fitch has quickly stood up and denied the product originated from them. The company tells TMZ, "We do not condone racist language. This is a counterfeit website and we have initiated legal proceedings to shut it down."
