Toyota Steers Ads To Bring In More Minority Buyers : NPR: The Japanese automaker Toyota has taken its fair share of hits in the past year and a half: The earthquake and tsunami in Japan as well as last year's recall fiasco have helped erode the company's share of the U.S. car market.
But one place Toyota remains No. 1 is with minority car buyers — Latinos, African-Americans and Asian-Americans continue to buy more Toyotas than any other car brand, domestic or foreign.
Toyota's claim on the minority market has the Rev. Jesse Jackson questioning other car companies' practices.
'I have a concern about the role onstage, and on the board, and in the marketplace of people of color,' he said at a General Motors shareholders meeting in May.
