Sunday, December 12, 2010

Racist cupcakes? Duncan Hines 'hip-hop' video ad under fire

Racist cupcakes? Duncan Hines 'hip-hop' video ad under fire: "Cupcakes aren't tasting so sweet for some Duncan Hines marketing execs who were forced to pull a video for their 'Amazing Glazes' frosting line after viewers and bloggers complained the dancing cupcakes were racist.

The commercial, which features chocolate-frosted cupcakes singing a harmony, was released on YouTube with the title 'Hip Hop'. Along with that title, the cupcakes featured exaggerated lips and eyes and more hummed a melody – that was decidedly un-hip hop.

'If you're going to call them hip-hop cupcakes, then shouldn't at least one of them at least do a verse?' a blogger wrote on the Racialicious blog wrote.

In a press release, the company said it wanted to inspire creativity in its new commercial."