In a series of intricately designed experiments, psychologists at Tufts University demonstrate that subtle racial biases are often expressed by characters on popular television shows, and that viewers not only pick up these attitudes but allow them to shape their own outlooks on race. The most insidious part of this cultural traffic, the researchers found, is that the transmission of race bias appears to occur subconsciously, unbeknownst to the viewer.
Led by Max Weisbuch, a postdoctoral student in the lab of Tufts psychology professor Nalini Ambady, researchers designed the multipart study to examine the communication of race bias on television to white college-age volunteers.
