Women of color emerge as new face of small business: ... Today 26 percent of all women business owners are women of color, up from 20 percent just a few years ago, according to a new study released last week by the Center for Women’s Business Research.
Despite little institutional support, women of color entrepreneurs are still finding ways to run successful businesses. Firms owned by women of color are growing three times faster than all U.S. firms, the study found.
Minority women’s rapid business growth is part of a trend that started in the 1990s, says Gwen Martin, director of research at the Center for Women’s Business Research.
“There’s a couple of things going on. The demographic change in the country has had an impact,” according to Martin. “I think there are more opportunities available for women for starting their own businesses, which often provides them with things they can’t get in other environments. If you have your own business you have more control over how things are done and what it is that you do.”
