Thursday, November 13, 2008

Online Bookseller Targets Spanish-Only Market

Its new consumer web site, http://www.librerialectorum.com/ will be the largest U.S. online bookstore operating exclusively in Spanish, Lectorum Publications announced.

Lectorum, a Scholastic subsidiary and the largest and oldest distributor of Spanish-language books in the United States, will celebrate the grand opening on Monday, November 17.

LibreriaLectorum.com, will offer thousands of adult and children's titles directly to the public, in addition to Lectorum’s sales of Spanish-language and bilingual books through libraries, schools, universities and retailers, the company said.

'Now Hispanics in every town, large and small, from coast to coast, will have access to quality books and can be part of a vibrant book-loving community,' said Teresa Mlawer, president of Lectorum Publications. 'It is truly a neighborhood bookstore online. As we add features every day, visitors will hear from Latino authors, get book and gift suggestions from staff, and join in the conversation about books and reading.