University Business School Programs Tap Into Hispanics’ Entrepreneurial Spirit: While corporate America translates advertising messages into Spanish and crafts culture-specific ad campaigns, Hispanics have continued to follow the path of past waves of immigrants and start their own businesses.
The U.S. Small Business Administration reports that there are currently 2 million Hispanic-owned businesses operating in the United States, generating close to $300 billion per year. The number of businesses is expected to grow to 3.2 million by 2010 and generate $465 billion per year.
Furthermore, the U.S. Census Bureau projects that the Hispanic population will grow to 50 million by 2010. It is also estimated that Hispanic purchasing power in the United States will reach $1 trillion by 2010, according to HispanTelligence, the research arm of Hispanic Business magazine.
So it’s no coincidence that university business schools, particularly those that serve a large Hispanic demographic, are tapping into that entrepreneurial spirit.
